It’s a sure thing that Apple has received loads of accolades for the iPad Air from the mainstream and tech media. It’s not just a modest refresh but a fairly major upgrade that addresses some of the most severe criticisms of the product. One of the more serious issues was the size and the weight. […]

All right, you know the score. Apple earns lots and lots of money selling gear that is generally regarded as premium priced. Sure, you can say that Apple’s prices are competitive when you compare, say, a MacBook Air with one of those UltraBooks from Dell or HP. But when it comes to those 7-inch tablets […]

As usual, Apple must play by a different set of rules when it comes to Wall Street. You would think a company’s profits would actually make a difference, but that expectation would be wrong. So even though Apple’s margins, though somewhat lower than before, are the envy of the tech industry, it’s just not enough. […]

So the cultural meme has it that Apple products are notoriously overpriced, and you can do far better if you go elsewhere. That scene has played itself out for years, and even though Apple remains extremely profitable, the demands for cheaper prices just won’t stop. At the same time industry analysts state that Apple must […]