Must Apple be number one at everything it does? Does being number two — or three for that matter — mean the company has somehow failed? Hardly. With record revenue and profits, it certainly doesn’t seem that the company is confronting potential failure at every turn. But it’s not always the market leader. Take the […]

You might have expected this. Apple’s habitual critics were tripping over themselves attempting to paint the iPhone X — even when it was referred to mistakenly as the iPhone 8 — as a huge failure in the making. At first it was about the problems Apple allegedly encountered in designing the thing, and the critics […]

Does it matter if a company is late to ship a product? I suppose if you need it right away, now, yesterday as if you’re life depended on it, maybe it would be a major issue. If you wanted to give it as a gift for the holidays, someone’s birthday or someone’s anniversary, and the […]

Once a portion of the media seizes on a narrative, however wrongheaded, it’s often difficult or impossible to change things. Take the perception that Tim Cook is little more than a supply chain geek with a shaky grasp of the public narrative about Apple. For many, the late Steve Jobs was strictly the product person […]