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    A Visit to the World of Dumb Comparisons

    July 4th, 2014

    Predictably, when Samsung first announced the flagship Galaxy S5 smartphone earlier this year, there were the inevitable comparisons between the Samsung and the iPhone 5s. This was the ultimate, inevitable battle to the death or whatever. So how did Apple stack up with the latest contender? Well, on the surface, probably not so well based […]


    Office for iPad: Free — Sort of!

    March 28th, 2014

    As most of you know, Microsoft is not nearly as flexible or successful as Apple in keeping secrets. Sure, news about an upcoming Apple gadget will usually leak from the supply chain, but software releases tend to get a higher level of protection from the teeming masses of tech journalists and financial analysts. Of course, […]


    A Random Look at Current Apple Freakouts

    November 21st, 2013

    It is all-too-common these days in the blogosphere and on cable TV news outlets to take a story and just blow it out of proportion. Way out of proportion. A modest misstep or incident becomes a major catastrophe, one that might impact millions of people. But, while I suppose people are impacted when an Apple […]


    Apple Needs to Fix PR Messaging

    November 13th, 2013

    It’s generally assumed that Apple’s PR machine is top-notch, always on point, seldom making missteps. Executives are rarely made available for interviews outside of a media event, and, even then, responses are almost always carefully rehearsed. When you hear Tim Cook on an interview show, you can almost hear the wheels clicking inside his head […]