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    The Apple Report: Yes, Most of the Time it Just Works!

    August 18th, 2008

    In recent months, you have to wonder whether Apple is losing its golden touch. I mean there are rampant reports of dropped call issues with the iPhone 3G, the rollout of .Mac’s successor, MobileMe, was particularly troublesome, and, add to all this, the press has only recent stopped talking about the health of Steve Jobs. […]


    Newsletter #455 Preview: The Death of Power PC
    Support is Coming Sooner Than You Think!

    August 17th, 2008

    When Adobe released a new version of Premiere for the Mac platform after an absence of several years, it arrived with support strictly for Intel-based Macs. The same held true for two new applications, Encore and Soundbooth, and Adobe’s excuse had it that removing support for older Macs would allow for much speedier development and […]


    The Snow Leopard Report: Selling Updates Without New Features

    July 3rd, 2008

    Before Mac OS X took over, I wrote a book about Microsoft Office 2001. When Mac OS X arrived, Microsoft ported their office suite over, as Office X. Although they charged their standard upgrade fee for the suite, there were actually very few new features to talk about. One, as you recall, was “multiple selections,” […]


    When Apple Says No, Sometimes They Mean Yes!

    April 17th, 2008

    A normal part of child psychology is that, if the parent asks for something, the response will often be the opposite of what they expect. This is part of the process of establishing the child’s own independent personality. Now I wouldn’t say that Apple’s strategy shows a childlike veneer, but they certainly have long-term marketing […]