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    The Measure of Success — Apple Style

    October 21st, 2015

    It has long been known that Apple has to aspire to a much higher standard. So what is considered successful for other companies becomes a miserable failure when Apple gets involved. Even when high sales are reported, they are often not high enough. Consider the news that 13 million iPhones were sold the first weekend […]


    The Usual Mac Security Nonsense

    October 16th, 2015

    There’s this conventional wisdom, unfounded, that Macs were never susceptible to malware. That was certainly not true in the early days. I remember, in 1990 or thereabouts, buying a commercial app from a local computer reseller. This was an app from a major publisher, supplied on a floppy disk, in a shrink-wrapped box. I installed […]


    New iPhone Plays Second Fiddle to iPad Pro and Apple TV 4.0

    September 10th, 2015

    As most of you know, the iPhone is the juggernaut that fuels that Apple marketing machine. The vast majority of sales and profits come from a product that was greeted with lots of skepticism when it first arrived in 2007. Hundreds of millions are in use around the world, and at a time when Google’s […]


    QuarkXPress Still Going Strong

    June 24th, 2015

    As some of you know, I came to the Mac via prepress. By night, I labored as a freelance writer, and by day, and sometimes into the evening, I worked as a typographer in New York City. While the jobs changed, for some curious reason, I always found employment within a few blocks of an […]