You just know that when Apple calls on the press to travel to New York or California to attend one of their special events, you can expect a long session with loads of flashy, but often tedious demonstrations. Usually the presentations are 60 to 90 minutes long, and start reasonably on schedule. That was true […]

When the Mac App Store arrived last year, some suggested it was only Apple’s first foray to move all Mac app sales under a single umbrella. Independent retail sales would be history, and Mac developers would soon have to get with the program in order to sustain a viable business. Now from a practical standpoint, […]

Trying to predict what Apple is going to do is an exercise in total futility. Just as soon as you think you have a handle on their product and marketing strategy, they turn around to upend your assumptions. It has happened often enough that you have to realize it’s all part of a plan you […]

Apple continues to defy conventional wisdom. On Thursday morning, just when Mac users were still getting accustomed to OS 10.7 Lion, Apple unleashed yet another cat, OS 10.8 Mountain Lion. But unlike previous versions of Mac OS X — which is now officially OS X (Mac is not in the versioning or branding of the […]