Over the past year, there have been many concerns about the future of the Mac. Even though Apple earns loads of money from its personal computing platform, it’s a fraction of what the iPhone produces. So there is the theory that Apple doesn’t care about its “lesser” products, and thus is letting them die on the […]

It’s generally assumed that Apple’s PR machine is top-notch, always on point, seldom making missteps. Executives are rarely made available for interviews outside of a media event, and, even then, responses are almost always carefully rehearsed. When you hear Tim Cook on an interview show, you can almost hear the wheels clicking inside his head […]

It’s a given that, when Intel’s Ivy Bridge processor lineup debuts some time this spring, there will be new Macs to go along with that product introduction. So you’ll see more performance, and lower power consumption. Intel’s now-decent integrated graphics may even get a little more decent. Now Apple sometimes makes special deals with Intel […]

Although it makes plenty of money from the Windows platform, Adobe’s home has always been the Mac, where graphic artists still depend on Photoshop as a primary tool for image editing. While that situation may not change any time soon, the arrival of an apparent rival, Apple’s Aperture, may move things in a totally unexpected […]