When you look at the latest ad campaign from Microsoft, the ones featuring an actor pretending to be a regular person, whose given a sum of money to buy a personal computer that suits their specific needs, what do they want you to believe? Well, the common assumption is that there’s a real Apple Tax, […]

All things being equal, you’d expect more and more Mac note-books to sell in the months and years to come, at the expense of desktops. Some day, not even the iMac would have any reason to exist, and might disappear in favor of a few portable models with larger screens — or at least that’s […]

This weekend, more of Apple’s neat Mac versus PC vignettes came out. While the usual Windows flaws, such as susceptibility to malware, were covered, Apple was careful not to respond to Microsoft’s latest marketing attempts to regain lost ground for the Windows platform. It’s not as if Apple didn’t respond at all. Corporate communications rep Bill Evans […]

So Mrs. Steinberg comes to me the other day and starts talking about a new ad campaign featuring Bill Gates and Jerry Seinfeld. “What was supposed to be about?” she wondered. The puzzled expression on her face was obvious from across the room. Now Barbara doesn’t ordinarily talk about such matters. To her, they are […]