You just know that when Apple calls on the press to travel to New York or California to attend one of their special events, you can expect a long session with loads of flashy, but often tedious demonstrations. Usually the presentations are 60 to 90 minutes long, and start reasonably on schedule. That was true […]

There is a report this week, one getting loads of coverage, that Apple’s genius product designer, Sir Jonathan Ive, has a 50-inch Apple TV in his design studio. If true, it might grant credibility to the growing expectations that Apple has such a product in our future that will go on sale some time later […]

It’s not just a legend but a fact that Steve Jobs and crew visited the famous Xerox PARC labs in the 1970s, and were thus inspired to build the Macintosh and the Mac OS, with the famous graphical user interface. Of course PARC didn’t just invent GUIs. They were responsible for key innovations in laser […]

It’s been pretty clear that Apple’s hobby, the Apple TV, is just a test bed to experiment with new methods of cracking the set top box dilemma. The major impediment to making it work is the fact that the cable and satellite providers already give you a set top box, often with a built-in DVD, […]