So you know that, in response to the insistence from the media that Apple has lost its way, Tim Cook gave reasons why some portions of the company’s fiscal first quarter financials seemed underwhelming. When it comes to the iPhone, as a main example, one reason why “only” 51 million were sold is that the […]

Normally, the news covers something that happened, or is about to happen. But when there are no stories, yet another tact is to speculate about what might happen, or should have happened, rather than what is actually expected to happen. You can also write about what might be happening now behind the scenes, assuming you […]

So, as promised, Apple introduced a new generation of iPhones at Tuesday’s media event. Now it is also true that Wall Street tends to be somewhat disappointed over the company’s product launches, and this week was no exception. Even as the presentation continued, during which the iPhone 5c and iPhone 5s were demonstrated, the stock […]