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    Apple Expands Campaign to Build Third-Generation iPhone Buzz

    June 4th, 2009

    To answer the most obvious question, yes I know that Apple has yet to officially say anything about the next iPhone. However, they did release lots of information about the forthcoming iPhone 3.0 software, and you know that, with the possible exception of a few things on the original iPhone, most of the features will […]


    Apple Paves the Way for the Return of Steve Jobs

    June 1st, 2009

    One thing about Apple: They can turn almost any development, however innocuous at first glance, into some sort of marketing opportunity. Take the extended sick leave by Steve Jobs. Consider that an absent CEO from most any other company would yield a collective yawn, but not Apple, and that’s a major part of their carefully-crafted […]


    A Memo to People Who Don’t Like the Latest Mac Upgrades

    March 4th, 2009

    I suppose I shouldn’t be surprised to discover that a fair number of people are described as underwhelmed by Apple’s desktop product refreshes this week. The objections cover a surprising range, from the pricing to the nature of the upgrades, but in all respects, they’re not happy. Let’s look at the pricing first. True to […]