Just the other day, I read an article from a somewhat confused pundit that started with some accurate statements. But it then went off the rails. So it correctly pointed out that Mac sales were up in the March quarter, whereas Microsoft Surface declined. This despite the arrival of the $2,999.99 Surface Studio all-in-one, a touchscreen-based […]

To understand what Apple is doing with the iMac, you’ll want to recall where it all began. I’ve mentioned this before, but I was there when it started, as a member of Apple’s Customer Quality Feedback program, which allowed Mac users access to software and, on occasion, hardware. Well, in the spring of 1998, Apple […]

As you might expect, rumors have begun to appear about the forum or substance of the next Mac Pro and the mythical iMac professional version, or iMac Pro. Now contrary to what you might assume on the basis of the previous sentence, I’ll focus on the latter first. There’s a personal reason why. Back in the summer of […]

So Apple will probably have more iPad updates in the coming weeks or months. But that takes us back to Apple’s “other” entry in the personal computer space, the Mac. Where are the spring Mac refreshes? Are there going to be any? More to the point, when Apple CEO Tim Cook asserts that the company […]