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    So How Does Apple Fill Product Gaps?

    January 11th, 2010

    When you don’t know what’s going on with Apple, it’s perfectly reasonable to look over their product lineup and see what gaps might be filled. That, alas, can be a double-edge sword. Take the desktop lineup. Three models, but no affordable expandable model. The Mac Pro is simply too rich for most Mac users, and, […]


    Have You Noticed? Apple Saved the Desktop Computer

    December 29th, 2009

    Up until October of this year, the conventional wisdom such as it is had it that note-books would soon supplant desktops in most homes and offices. The easy portability and the flexibility of having one computer that does virtually everything represents an extremely attractive proposition for everyone. Indeed there have been theories, some I’ve expressed […]


    Can You Trust an Upgrade?

    December 22nd, 2009

    On Monday afternoon, Apple released a fixer-upper to address screen distortion and flickering problems with some 27-inch iMacs. So far, the response has been mixed. Some who had the problem report that the symptoms are gone, while others still report them. I never had the problem, but ran the update anyway without any adverse impact. […]


    The 27-inch iMac Aftermath: Does Apple Ship Too Early?

    December 16th, 2009

    I suppose there’s an eternal battle between a company’s product engineering and marketing departments. The former wants to deliver something as close to sheer perfection as possible, while the latter needs something to sell and deliver income to the company. As you might suspect, these goals are usually out of alignment. You just know, for […]