There’s an article quoting a former ad executive that worked on Apple’s marketing message who asserts that the company’s iPhone naming scheme is, well, lame. The main point is that when a new model has an “S” appended to the name, it signifies a minor refresh, whereas a full numbered version means a new case […]

Last October, Apple introduced a major refresh for the iMac. The 2012 version was thinner, at least at the edges, promised a better quality picture, and, oh yes, didn’t have an optical drive. Apple made a huge deal touting the fact that the iMac was a mere 5mm thick at the edges, although it fattened […]