Depending on which survey you’ve read, Apple’s market share has either gone up or down slightly so far this year. If you assume the more pessimistic results, you might be inclined to want to tell Apple what they need to do next in order to survive, although you just know they won’t listen. Take a […]

The way Wall Street reacted to recent rumors about Steve Jobs and whether or not he’s seriously ill certainly mirrors the common perception that the company he co-founded can’t possibly succeed without him. I can surely understand the reason for this common conception, since we all know how bad things were at Apple in the […]

Here’s where we left off in the 1990s: Apple CEO Steve Jobs, then with the word “interim” ahead of his title, conceded that the operating system wars were over and Microsoft was victorious. It doesn’t matter if Microsoft cheated to get there — and I think they did. In the end, Apple was doomed to […]