You just know that when Apple calls on the press to travel to New York or California to attend one of their special events, you can expect a long session with loads of flashy, but often tedious demonstrations. Usually the presentations are 60 to 90 minutes long, and start reasonably on schedule. That was true […]

There is a growing amount of speculation that a third generation Apple TV will make its debut during this week’s rollout of the next iPad. A key clue is the fact that stocks of Apple’s “hobby” set top box are drying up, at least at third-party resellers. You can still get them from Apple’s online […]

It’s been pretty clear that Apple’s hobby, the Apple TV, is just a test bed to experiment with new methods of cracking the set top box dilemma. The major impediment to making it work is the fact that the cable and satellite providers already give you a set top box, often with a built-in DVD, […]

So the published reports have it that Apple moved roughly two million of the second generation Apple TVs as of the end of the last quarter. So it appears that, in the scheme of things, Apple’s latest attempt to find a place in the sun — or your living room — next to existing set […]