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    On Raising Unreasonable Expectations

    April 30th, 2009

    One of the downsides of a company as secretive as Apple is that customers and the media will feel compelled to speculate about new products. Some of that speculation will be true, some of it not, but it’s usually hard to know in advance which predictions will pan out except through logic, reason and a […]


    Should Apple Rush Snow Leopard?

    April 28th, 2009

    Since making a low-key announcement about 10.5’s successor last summer, Apple has been, publicly at least, extremely quiet on the subject. The preview at Apple’s site remains substantially unchanged, at least as of the time I’m writing this article. And the expected release date, ” in about a year,” hasn’t been altered. To the surprise of […]


    Does it Really Matter When Snow Leopard Appears?

    April 2nd, 2009

    When Apple first delivered its low-key introduction to Mac OS 10.6 last year, they said it would be out in “about a year.” Nothing has changed since then, although speculation about Snow Leopard’s possible release date ebbs and flows on a fairly regular basis, no doubt when there’s not a lot of Apple Inc. news […]


    Reading the Tea Leaves About Apple Product Intros

    March 10th, 2009

    It has begun. Even the mainstream media is busy posting stories about when Apple is expected to introduce new products later this year. It all started when someone did some basic research (for a change) and discovered that time was reserved for a corporate gathering beginning the second week of June at the Moscone West […]