As much as you want to think that Apple and Microsoft are involved in a fight to the death over operating system market share, the fact of the matter is that these two companies have very different business plans. Apple is selling hardware, be it Macs, iPods or iPhones. The operating system is an intrinsic […]

When one’s predictions are largely fulfilled at an Apple event, you have to feel delighted, and that’s an understatement. Consider Snow Leopard. For quite some time, I have joined some of my colleagues in suggesting that Apple ought to provide an upgrade version, for Leopard users, that was priced far lower than usual. My reasoning […]

I suppose it would be nice to see your applications launch faster and your applications actually begin to use the two, four or eight cores of processor power that today’s Macs offer. That may be more than sufficient reason to buy an operating system that, for most practical purposes, otherwise offers few new features. When […]

As we close in on the WWDC and Apple’s expected new product announcements, there are a number of expectations from both Apple customers and the media. Some will happen, simply because they have already been revealed and it would be foolish to expect otherwise. Some won’t, not because they haven’t been revealed, but because they […]