So it really doesn’t matter what Apple does or doesn’t do. There will be plenty of fear merchants who will engage in FUD, which is short for fear, uncertainty, doubt. It doesn’t matter whether any of it is based on fact. Just make up a story, make it seem credible at first glance, post it, and hope the hint count soars.

So there’s a report in a certain online financial publication fretting about what Apple might do should something happen to CEO Tim Cook. What if he becomes disabled, unable to continue to work? What if he meets a premature end? Do we want to dwell on the tragic implications?

Certainly Steve Jobs left us before his time. In a different life, he may have hung on for another 30 or 40 years. Wasn’t he concerned about having a healthy diet? But it’s also true that nobody can predict what might happen. I have a close relative, someone who seemed as healthy as can be, who was recently diagnosed with pancreatic cancer and is now fighting for his life. We hope he’ll survive because the doctors caught it early, and it hasn’t spread, but you get the point.

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This article was posted on Monday, May 19th, 2014 at 12:00 AM and is filed under News and tagged with: Apple, Steve Jobs, Tim Cook.